Internetenabled technology in knowledgeintensive business services
Identifieur interne : 002A13 ( Main/Exploration ); précédent : 002A12; suivant : 002A14Internetenabled technology in knowledgeintensive business services
Auteurs : Patrick Mccole [Nouvelle-Zélande] ; Elaine Ramsey [Royaume-Uni]Source :
- Marketing Intelligence & Planning [ 0263-4503 ] ; 2004-12-01.
Abstract
This article reports a study of ebusiness adoption among SMEs in the knowledgeintensive service sector in three countries, the results of which contain a number of practical lessons and some much needed encouragement to laggards. The new spatial possibilities of internetbased technologies provide a powerful route to innovative marketing strategies. Consequently, organisations of all sizes are finding it necessary to establish a web presence to increase their ability to survive in an increasingly dynamic and competitive business environment. Strategically, firms need to be creative and innovative in order to deal effectively with the emarketing opportunities the internet can deliver. The findings of a comparative study conducted in Northern Ireland, the Republic of Ireland and New Zealand provide evidence of primitive and localised exploitation of the technology, a general lack of enthusiasm about its possibilities, and a perception that there are many barriers to successfully adding value at the customer interface. It is hoped that the somewhat pessimistic tone of the analysis will be taken as an opportunity to win competitive advantage in the knowledgeintensive service sector, rather than a reason to postpone adoption of internetenabled technology.
Url:
DOI: 10.1108/02634500410568
Affiliations:
Links toward previous steps (curation, corpus...)
- to stream Istex, to step Corpus: 005467
- to stream Istex, to step Curation: 005467
- to stream Istex, to step Checkpoint: 001D93
- to stream Main, to step Merge: 002A46
- to stream Main, to step Curation: 002A13
Le document en format XML
<record><TEI wicri:istexFullTextTei="biblStruct"><teiHeader><fileDesc><titleStmt><title xml:lang="en">Internetenabled technology in knowledgeintensive business services</title><author><name sortKey="Mccole, Patrick" sort="Mccole, Patrick" uniqKey="Mccole P" first="Patrick" last="Mccole">Patrick Mccole</name></author><author><name sortKey="Ramsey, Elaine" sort="Ramsey, Elaine" uniqKey="Ramsey E" first="Elaine" last="Ramsey">Elaine Ramsey</name></author></titleStmt><publicationStmt><idno type="wicri:source">ISTEX</idno><idno type="RBID">ISTEX:A91A744361E8F96110D2BDBD75A110EB97C198CD</idno><date when="2004" year="2004">2004</date><idno type="doi">10.1108/02634500410568</idno><idno type="url">https://api.istex.fr/document/A91A744361E8F96110D2BDBD75A110EB97C198CD/fulltext/pdf</idno><idno type="wicri:Area/Istex/Corpus">005467</idno><idno type="wicri:explorRef" wicri:stream="Istex" wicri:step="Corpus" wicri:corpus="ISTEX">005467</idno><idno type="wicri:Area/Istex/Curation">005467</idno><idno type="wicri:Area/Istex/Checkpoint">001D93</idno><idno type="wicri:explorRef" wicri:stream="Istex" wicri:step="Checkpoint">001D93</idno><idno type="wicri:doubleKey">0263-4503:2004:Mccole P:internetenabled:technology:in</idno><idno type="wicri:Area/Main/Merge">002A46</idno><idno type="wicri:Area/Main/Curation">002A13</idno><idno type="wicri:Area/Main/Exploration">002A13</idno></publicationStmt><sourceDesc><biblStruct><analytic><title level="a" type="main" xml:lang="en">Internetenabled technology in knowledgeintensive business services</title><author><name sortKey="Mccole, Patrick" sort="Mccole, Patrick" uniqKey="Mccole P" first="Patrick" last="Mccole">Patrick Mccole</name><affiliation wicri:level="1"><country xml:lang="fr">Nouvelle-Zélande</country><wicri:regionArea>University of Otago, Dunedin</wicri:regionArea><wicri:noRegion>Dunedin</wicri:noRegion></affiliation></author><author><name sortKey="Ramsey, Elaine" sort="Ramsey, Elaine" uniqKey="Ramsey E" first="Elaine" last="Ramsey">Elaine Ramsey</name><affiliation wicri:level="1"><country xml:lang="fr">Royaume-Uni</country><wicri:regionArea>University of Ulster, Coleraine, Northern Ireland</wicri:regionArea><wicri:noRegion>Northern Ireland</wicri:noRegion></affiliation></author></analytic><monogr></monogr><series><title level="j">Marketing Intelligence & Planning</title><idno type="ISSN">0263-4503</idno><imprint><publisher>Emerald Group Publishing Limited</publisher><date type="published" when="2004-12-01">2004-12-01</date><biblScope unit="volume">22</biblScope><biblScope unit="issue">7</biblScope><biblScope unit="page" from="761">761</biblScope><biblScope unit="page" to="779">779</biblScope></imprint><idno type="ISSN">0263-4503</idno></series><idno type="istex">A91A744361E8F96110D2BDBD75A110EB97C198CD</idno><idno type="DOI">10.1108/02634500410568</idno><idno type="filenameID">0200220706</idno><idno type="original-pdf">0200220706.pdf</idno><idno type="href">02634500410568.pdf</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">0263-4503</idno></seriesStmt></fileDesc><profileDesc><textClass></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">This article reports a study of ebusiness adoption among SMEs in the knowledgeintensive service sector in three countries, the results of which contain a number of practical lessons and some much needed encouragement to laggards. The new spatial possibilities of internetbased technologies provide a powerful route to innovative marketing strategies. Consequently, organisations of all sizes are finding it necessary to establish a web presence to increase their ability to survive in an increasingly dynamic and competitive business environment. Strategically, firms need to be creative and innovative in order to deal effectively with the emarketing opportunities the internet can deliver. The findings of a comparative study conducted in Northern Ireland, the Republic of Ireland and New Zealand provide evidence of primitive and localised exploitation of the technology, a general lack of enthusiasm about its possibilities, and a perception that there are many barriers to successfully adding value at the customer interface. It is hoped that the somewhat pessimistic tone of the analysis will be taken as an opportunity to win competitive advantage in the knowledgeintensive service sector, rather than a reason to postpone adoption of internetenabled technology.</div></front></TEI><affiliations><list><country><li>Nouvelle-Zélande</li><li>Royaume-Uni</li></country></list><tree><country name="Nouvelle-Zélande"><noRegion><name sortKey="Mccole, Patrick" sort="Mccole, Patrick" uniqKey="Mccole P" first="Patrick" last="Mccole">Patrick Mccole</name></noRegion></country><country name="Royaume-Uni"><noRegion><name sortKey="Ramsey, Elaine" sort="Ramsey, Elaine" uniqKey="Ramsey E" first="Elaine" last="Ramsey">Elaine Ramsey</name></noRegion></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
EXPLOR_STEP=$WICRI_ROOT/Ticri/CIDE/explor/TelematiV1/Data/Main/Exploration
HfdSelect -h $EXPLOR_STEP/biblio.hfd -nk 002A13 | SxmlIndent | more
Ou
HfdSelect -h $EXPLOR_AREA/Data/Main/Exploration/biblio.hfd -nk 002A13 | SxmlIndent | more
Pour mettre un lien sur cette page dans le réseau Wicri
{{Explor lien
|wiki= Ticri/CIDE
|area= TelematiV1
|flux= Main
|étape= Exploration
|type= RBID
|clé= ISTEX:A91A744361E8F96110D2BDBD75A110EB97C198CD
|texte= Internetenabled technology in knowledgeintensive business services
}}
| This area was generated with Dilib version V0.6.31. |  |